My self-employed son was recently lamenting about a job he did for a friend. As a courtesy, he heavily discounted the price. He performed the work and delivered the product, fulfilling the contract. Or so he thought.
The friend, not knowledgeable about the product, called and needed a “few more things” to be done. My son, having built no margin in his pricing for unexpected “extras” for his discounted “good guy” deal, went from a marginally profitable sale to a losing sale due to the extra labor involved in “a few more things.”
I recalled a conversation I overhead long ago between a father and son who were in business together. The father, hearing his son complain about a similar “friend” deal, wisely remarked, “Son, we’re not in business to give stuff away.”
Being a friend is an important responsibility. Being responsible to your business success is too. Charge what you’re worth.