Here is what riding instructors and horse trainers can learn from studying big business: Not much.
Big business operates with volume and can leverage their economies of size for profit. You can’t.
Your business can react quickly, offer personal service and develop lasting relationships. Big business can’t.
You’re not in the volume game similar to selling huge flat screen TV’s at discounted prices. You’re selling emotionally gratifying experiences with horses, self-confidence and personal achievement. That’s a high price investment that’s easy to sell when you properly frame it.
If your prospects and customers are price conscious well above everything else, send them to your competitors. Quality and high value are never in the same sentence with low price.