Here is a week’s worth of quick business thoughts for your contemplation.
Monday If I want to visit you at your farm today, I can easily find it with my GPS. When I arrive, will I be able to find you quickly with the signs around that say Visitors, Office, Welcome?
The next time you roll in your driveway, pretend you are a visitor and give yourself a rating for friendliness and directions. Many visitors eventually become customers. First impressions are important.
Tuesday If you want to grow your business, do something scary out of your comfort zone today. Call prospects for the horse you have for sale, make a video of yourself giving tips about horsemanship or delegate a task you love to an assistant.
If you don’t scare yourself a little, you’re not growing.
Wednesday When your customers have a thirst for horsemanship education from you, they expect to get a drink from the fountain of knowledge, not a blast from a fire hose.
Granted, you know a lot of stuff from a lifetime of study, but keep most of it in reserve for when the student is ready. A horse owner does not become a horseman in one session.
Thursday May I tell you a story?
Once upon a time, a very wise person told me when it comes to making a point, teaching something new or providing stress relief in a tense negotiation, nothing works like a short story. After hearing that and applying the principle, I’ve lived happily ever after.
Friday All professional horsemen are teachers in some form. Boarding barn owners teach basics of horse care, trainers teach horse owners what commands and cues to use and let’s not forget the obvious, riding instructors.
As a pro, if you asked your customers, clients and students how effective you are as a teacher, how would they rate you? Do you study the art and science of teaching regularly to improve your skills?
Have you studied a video of your teaching techniques and delivery to help self evaluate? A scary idea isn’t it?
The best athletes, amateur and pro, study “game films” constantly. What’s stopping you from shooting your own game film to advance your career?