I have a sign on the wall of the office that says, “Money Loves Speed”. It proved true once again yesterday to close a quick sale. While I have my fair share of slow responses, I’m getting better at responding with speed via phone, email and text.
Admittedly, I dislike the anxiety of having to respond to inquiries more quickly than pre-internet days, but I am happy email, text and cell phone allow me to do so with lightning speed and ease.
Cut and paste responses, auto responders, website contact forms, pdf’s with full color sales literature and YouTube how-to videos allow for extreme efficiency for getting back to prospects and customers within hours if not minutes. If you haven’t leveraged technology to your advantage, why not?