Here is challenge for the day: Do you know what are the three things you are really, really good at in your business?
Okay, I’ll go first.
- I offer a wide and deep knowledge of business
- I’m clear and uncomplicated. I express myself with a short, strong message
- I’m accessible and approachable
Okay, your turn
From the Tuesday Morning Gallop Newsletter published earlier this week:
No doubt as the owner of a business, you’re busy. And as the owner, you are in control of your busyness. One way to get more done is to first decide what you’re not going to do today.
Stop doing tasks you’ve mastered that are now assignable to others. Like comfort food, they are “comfort work”-the fried chicken and mashed potatoes and gravy, of your work day.
Comfort work examples are: stall cleaning, grooming the arena, bookkeeping, sweeping aisles, Facebooking, cleaning tack, deleting emails, driving to the feed store, or completing the employees’ work schedule for the week. Like comfort food, comfort work is satiating for the short term and bloat inducing for the long term.
Uncomfort work examples are: making calls to place horses no longer productive in your lesson program, setting near and long term goals, collecting past due money, raising rates where applicable, saying No to requests for your time that don’t mesh with your goals and promoting follow through and expecting results from your team.
Pushing the Easy button at the start of your day for comfort work is like hitting the Snooze button on your alarm clock and staying in a warm bed. Nothing significant happens until you leave your comfort zone.
Negativity has a permanent gig as the advance man for Failure.
I know it sounds trite, but a positive attitude is where Success starts.
I thoroughly enjoyed presenting three seminars for the American Morgan Horse Association’s Annual convention in Raleigh, NC this past weekend. I’m sure the attendees enjoyed their experiences, too. Here’s why. They know the value of learning, networking and relaxation. They also know it’s nearly impossible to experience any of the three in the busy workplace. There are just as many reasons to not go to a convention there are to go to one. And you can always rationalize your decision to attend or not attend as being the right choice.
I hope the next time you have a choice to attend a convention, you find a way to make it happen. If you haven’t noticed, amazing people go to conventions. They go because they are learners, networkers and understand the value of enjoying life. They know they will meet like minded people and predictably on their journeys home pat themselves on the back for making the investment of time and money in their own professional development.
I tore through Gary Vaynerchuk’s “Jab, Jab, Jab, Right Hook” today waiting for a delayed flight. Vaynerchuk’s dissection of social media and its workings is just what I needed to get clear on how to best take advantage of the benefits of marketing CORRECTLY with social media.
Much of the book is dedicated to Facebook and rightly so. The book is filled with mini case studies of good and bad social media posts. It reminded me of David Ogilvy’s classic, “Ogilvy On Advertising”. As marketers, we want to know the content that works and how to get better at creating it.
I’m ready to put what I learned into action and experiment. I made a lot of notes in my book, you’ll probably want to do the same with yours.
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I suspect in between the routine thoughts you have during a normal work day, a great thought or two comes to mind for you. I mean the creative or budding ideas that appear in your brain from seemingly nowhere. They are flashes from the universe that you’d like to spend more time thinking about.
These flashes, unless captured, will leave your short term memory within minutes or even seconds unless you capture them. Otherwise, the universe reclaims them and sends them on. Use it or lose it is the string attached to flashed- in thoughts.
I’ve made a habit of capturing these great thoughts by writing them in a moleskine book like the one in the photo. Moleskine notebooks are definitely old school , but well adapted for penning two sentences to come back to when you want to spend more time thinking and developing your great ideas.
When you need to have a difficult conversation, waiting for the other person to be in the right mood emotionally is actually an excuse for you to be in the right mood. Your emotions are at stake, too.
Sorry, you have to go first to start the conversation if you want to end your pain.
Within the first 10 minutes of your initial meeting for a business loan application, the experienced lender knows whether or not your loan will be eventually approved. What you say, how you appear and the depth of your knowledge about your business are key factors.
How can that decision be made so fast? The same way an experienced horse show judge can place a class of 20 in less than ten minutes. Just like a horse show judge, lenders know what they are looking for and they can be just as subjective in the decision process.
Your business prospects and customers are interested in WIIFM (What’s In It For Me?) Focus your sales strategy on the things they are looking for and are willing to pay you for. As examples: control of your fear on the jump course, ground manners for your pushy and disrespectful horse and how to get in the ribbons at the horse shows this summer.
Find out the specifics of what the customer wants and tailor your sales talk and strategy accordingly.