If you’ve ever injured your back, feet or legs, chances are good you learned how to become very efficient at planning out all of your steps in advance to minimize the pain of the injury while you were up walking.
Extra steps are extra pain.
How much more efficient would your business day be if you planned your path with just as much detail to avoid second trips, wasted time while waiting and unnecessary interruptions?
Want to know what works best for marketing your horse business today: e-mail, direct mail, website, blog, Facebook, Linked-in, pinterest, YouTube?
Well, make that no-thing. Meaning no one thing works for marketing today, but they ALL work together.
Cast your net wide.
Goals without an action plan to reach them are as useless as a one foot lead rope.
Whether you’re talking in the barn, on the tractor or walking to the back paddock, as thoughts of to-do’s or important information pops into your head, capture it on your smart phone.
If you don’t have a smart phone, write with ink on your hand “Why don’t I have a smart phone?”
In businessspeak, R.O.I. is Return On Investment. It’s a measurement of your financial benefit from investing resources like money, time or assets in a project. In an equation ROI=WIIFM. Translation: Return on Investment equals What’s In It For Me.
Before you invest money, time, assets or other resources in your business project, calculate the value to you and your business first. Not all great ideas or projects provide phenomenal returns on your investment. That doesn’t mean don’t do it if the ROI is marginal or unclear, it means know what you’re getting into.
Thoughts are things. A little spring cleaning may be necessary to make more room for the good ones.
Like this vintage bike, the “old stuff” was built to last.
When you need to buy farm equipment, check the used market for post hole diggers, tillage equipment, wagons, and tractors. Much of the older equipment is better than some of the equipment offered today. Check out craigslist to see what’s out there or post a “want”. You might be surprised!
The great business idea stuck in your head will eventually seek political asylum in the mind of an opportunist eager to follow through on it.
Tell me again, you are waiting because…?