Sell on value instead of lower price. Let your competitors be the discounters. Your horse business model is flawed if you believe you can charge less and offer more.
Just a thought for you if you have a waiting list for boarders or students. Is it time to raise your prices?
If it’s broke, it’s probably not worth fixing. Baby boomers in particular have a tough time tossing broken tools and equipment. They were conditioned long ago by depression surviving parents that a repaired tool is as good as a new tool.
Times and quality have changed and youthful employees won’t work with “rigged” equipment.
Toss that broom with the taped up handle, the plastic pitchfork missing more teeth than Grandpa and that leaky hose nozzle. Labor is too expensive to mess with repairs on throw away items.
As owner of your own business, I suspect you can do just about everything there is to do in it. And I also suspect if your profitability is low or you’re not meeting your goals, you ARE doing everything. And that’s the problem.