Sell on value instead of lower price. Let your competitors be the discounters. Your horse business model is flawed if you believe you can charge less and offer more.

“It’s good to hear a live voice”

An old customer, prospect or friend is waiting for your telephone call today intended to just say “hello” and ask, “how are you doing?” History textbooks say this was a common business practice greatly appreciated before e-mail, text messages and facebook. Rotary phone 4

If it’s broke, it’s probably not worth fixing. Baby boomers in particular have a tough time tossing broken tools and equipment. They were conditioned long ago by depression surviving parents that a repaired tool is as good as a new tool.

Times and quality have changed and youthful employees won’t work with “rigged” equipment.

Toss that broom with the taped up handle, the plastic pitchfork missing more teeth than Grandpa and that leaky hose nozzle. Labor is too expensive to mess with repairs on throw away items.