You Can’t Make Money In A Horse Business and The Earth Is Flat

Morning Gallop


A 22 second read for your success




 Memo$ hat

  5:31 A.M. Eastern    

Tue.,August 31,2010

Tuesdays are action days.

It's the last day of August.Only four months left in this trip around
the sun.Get inspired to make the most of it,starting now.

Twenty-two seconds of motivational thought follows below.

Read it now, not later.



1. You Can't Earn A Living In A Horse  
2. The Earth Is Flat.

you say and believe shapes your attitudes and defines your boundaries.

"Flight by machines heavier than air is unpractical and
insignificant, if not utterly impossible."

"It's physically impossible for a human to run a mile in four

"The Soviet Union will remain a super power threat for

your personal boundaries are like a disconnected electric fence. Just
like your horses, believing is shocking enough to keep you from
exploring beyond.


get your boots on and go to work kicking your false beliefs into the
spreader where they belong.

[email protected]
$ hat

Doug Emerson
$ hat
Record keeping for horses and finances has never been
easier. Click here.

What Tradesmen Know About Getting More Done In Less Time

Have you ever watched an amateur
start to paint a barn? It goes like this:

Raise ladder into position on barn siding
2.       Return to garage to get forgotten
screwdriver to open paint can
3.       Remove lid and return to garage to get
rag to wipe spilled paint on
          side of can      

4.       Climb up ladder with full can of paint
and brush

Climb down ladder with almost full can of paint to find hook
          to hang can on ladder

After climbing back up ladder and finding loose paint, back down 
          again to locate scraper
and putty knife

You get the idea and perhaps have had the exact experience.  Lack of
for a job makes for a very long and unremarkable day at work.

Most likely you've watched people at work in various trades.  They all
carry their tools for the job in a tool belt or at finger tip reach
Electricians, roofers, and siding installers often work on ladders and learned
it's far easier to carry the common tools in a belt than make trip after trip
down and back up a ladder for forgotten tools. 

Your farrier probably carries a hoof knife in his apron and you can be sure his
tools are positioned in a shoeing box less than an arm's length away.
When you're bent over holding a heavy hoof in hand, happiness is efficiency to
reduce wasted time and avoid unnecessary expenditure of energy.

Surprisingly, in jobs that aren't skilled trades, I often see workers carrying
only a few tools to help them through the day.  Examples are: a construction
who operates a wheel barrow for eight hours in light rain without
the benefit of a set of gloves or rain gear. Or an office worker who
shows up for a meeting without a pen or notepad.  Or a salesperson
who never has a business  card or a pen to write up a sale.

Employees in horse businesses are guilty of coming to work without their
tool belts as frequently as any other industry.  If a person works
hands-on with horses daily, her tool belt may include: a pocket knife sharp
enough to cut leather or a lead line in an emergency, pen, note pad, gloves, a
watch or cell phone to know what time it is and always a belt to peel off
quickly to wrap around the neck of a loose unhaltered horse.

Managers and business owners who try to navigate through their days
without the benefit of their own personal tools within easy reach complain
about their lack of productivity
and blame everyone and every thing except

Their "tool belts" should include: planner (electronic or paper
based) cell phone, pen and notepad, business cards and the forms and documents
they need for the day.  

I'm not suggesting they need to have these tools strapped on their bodies like
a handyman, but it's silly not to have them close by and easily

There is no need to make any more amateur trips up and down your
occupational ladder.
If you're a professional horseman, show up for
work each day with the tools to perform like one.

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Climbers Wanted-Success in the Horse Business

Morning Gallop


A 29 second read for your success




 Memo$ hat

  5:31 A.M. Eastern    

Tue.,August 10,2010

Tuesdays are action days.

As you take action for success in your business today,you might pause
for a second to think about how you got to where you are right now.

Twenty nine seconds of motivational thought follows below.

Read it now, not later.



Climbers Wanted.

Starting and
running your own business is like climbing the rope in the gym in
fourth grade.

Getting started is easy. You hop up and grab the rope. You're in

Your peers cheer you on as you start the climb.

Halfway, fatigue sets in and muscles begin to ache. The negative watching
from below, begin to predict failure.

Self doubt pulls at you as hard as gravity.

The degree of determination conjured from within determines when you tap
the top of the rope.

This climb, the next or never.

Your climb is not about the length of the rope or the people watching.

It's about you deciding you are going to do it, just like


get your boots on, plan  your day and work the rope.

$ hat

Doug Emerson
$ hat
Record keeping for horses
and finances has never been easier. Click here.

Low Budget Marketing for High Profit Results

Profitable Horseman Newsletter 


August 4, 2010

 Low Budget Marketing for High Profit Results 

Please don't become paranoid over
what I'm about to tell you.

Whether you
like it or not, people are searching
your phone number, your e-mail address and your website on their computers. They want to learn more about you, contact you and even look at a satellite view of your
farm or ranch.

Before your internal
creepometer pins itself in the
danger zone, let me suggest this is a good thing. The web-focused
culture has
made it easy to research a person and business at any time on any day.
No doubt you've "googled" someone to find out more information about him
or her.

If a searcher
types your name or your farm name into a search engine like google, can the searcher find you and your contact information?

Today, your
lack of a business web site is like have an unlisted telephone number for your
business twenty years ago; it doesn't make sense.

If you don't
have a web site yet, more than likely it's because you lack time, money or the
right person to build it.

Here's my
suggestion for you. Make it your goal to have one by the end of this month.

The steps:

1.   Buy
a domain name (URL). You can get one for less than the cost of a movie ticket.

a one page site yourself using a template, or wordpress or hire the page done.

it simple for the purpose of getting it up as soon as possible. Your name, farm
or ranch name, address, telephone and e-mail address and the services you
provide: ex. Boarding, Lessons,Training.

your photo if you can muster up the courage. People want to be able to
recognize you!

5.    E-mail me a link to
your one page website when it's up. I want to congratulate you for getting it done.