Have you ever watched an amateur
start to paint a barn? It goes like this:
Raise ladder into position on barn siding
2. Return to garage to get forgotten
screwdriver to open paint can
3. Remove lid and return to garage to get
rag to wipe spilled paint on
side of can
4. Climb up ladder with full can of paint
Climb down ladder with almost full can of paint to find hook
to hang can on ladder
After climbing back up ladder and finding loose paint, back down
again to locate scraper
and putty knife
You get the idea and perhaps have had the exact experience. Lack of
tools for a job makes for a very long and unremarkable day at work.
Most likely you've watched people at work in various trades. They all
carry their tools for the job in a tool belt or at finger tip reach.
Electricians, roofers, and siding installers often work on ladders and learned
it's far easier to carry the common tools in a belt than make trip after trip
down and back up a ladder for forgotten tools.
Your farrier probably carries a hoof knife in his apron and you can be sure his
tools are positioned in a shoeing box less than an arm's length away.
When you're bent over holding a heavy hoof in hand, happiness is efficiency to
reduce wasted time and avoid unnecessary expenditure of energy.
Surprisingly, in jobs that aren't skilled trades, I often see workers carrying
only a few tools to help them through the day. Examples are: a construction
laborer who operates a wheel barrow for eight hours in light rain without
the benefit of a set of gloves or rain gear. Or an office worker who
shows up for a meeting without a pen or notepad. Or a salesperson
who never has a business card or a pen to write up a sale.
Employees in horse businesses are guilty of coming to work without their
tool belts as frequently as any other industry. If a person works
hands-on with horses daily, her tool belt may include: a pocket knife sharp
enough to cut leather or a lead line in an emergency, pen, note pad, gloves, a
watch or cell phone to know what time it is and always a belt to peel off
quickly to wrap around the neck of a loose unhaltered horse.
Managers and business owners who try to navigate through their days
without the benefit of their own personal tools within easy reach complain
about their lack of productivity and blame everyone and every thing except
Their "tool belts" should include: planner (electronic or paper
based) cell phone, pen and notepad, business cards and the forms and documents
they need for the day.
I'm not suggesting they need to have these tools strapped on their bodies like
a handyman, but it's silly not to have them close by and easily
There is no need to make any more amateur trips up and down your
occupational ladder. If you're a professional horseman, show up for
work each day with the tools to perform like one.
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|Profitable Horseman Newsletter||
August 4, 2010
|Low Budget Marketing for High Profit Results|
Please don't become paranoid over
what I'm about to tell you.
like it or not, people are searching
for your phone number, your e-mail address and your website on their computers. They want to learn more about you, contact you and even look at a satellite view of your
farm or ranch.
Before your internal
If a searcher
types your name or your farm name into a search engine like google, can the searcher find you and your contact information?
lack of a business web site is like have an unlisted telephone number for your
business twenty years ago; it doesn't make sense.
If you don't
have a web site yet, more than likely it's because you lack time, money or the
right person to build it.
suggestion for you. Make it your goal to have one by the end of this month.
a domain name (URL). You can get one for less than the cost of a movie ticket.
a one page site yourself using a template, or wordpress or hire the page done.
it simple for the purpose of getting it up as soon as possible. Your name, farm
or ranch name, address, telephone and e-mail address and the services you
provide: ex. Boarding, Lessons,Training.
your photo if you can muster up the courage. People want to be able to
5. E-mail me a link to
your one page website when it's up. I want to congratulate you for getting it done.