Monthly Archives: February 2010

If You Turn On A Dime, Do You Always Make Change?

Tuesday
Morning Gallop

TMG 

A 44 second read for your success

 

 

 

 Memo$ hat

  5:35 A.M. Eastern    

Tue.,February 23,2010


Tuesdays are busy days.

Monday's fogginess and confusion is history.
On Tuesdays, you want to get things done in your business. 

Forty four seconds of motivational thought follows below.

Read it now, not later.

 

 


If You Turn On A Dime, Do You Always Make Change?

 

 

Life, just like the
expression used to describe snappy steering in a car,

can
turn on a dime.

Can
you imagine how each of these situations can turn in minutes or even
seconds when conditions change?

·        
Your  stock market investment

·        
The score in the game

·        
A cop car passes when you're where
you shouldn't be

·        
The weather at an outdoor wedding

·        
The prognosis

 

I
know you can.

 

But,
I'm wondering if you imagined it this way
:

·        
Your stock investment increased 45%
in value in three hours.

·        
Your team came back to win after
being down 10 points with only four minutes remaining

·        
The patrol car drove by seconds after
your car skidded off the interstate and radioed for emergency medical
help

·        
Sunshine burst through the clouds
twenty minutes before the ceremony was to start

·        
Not explainable, but spontaneous
remission declared.

Just
like the car with snappy steering, your life can turn on a dime

in
either direction
.

Turn
on a dime this week and make some big things go in the right direction.

Now,
get your boots on and go to work!

 

 


 

Here's A Software Program That Is Helping Horsemen Save
Time and Make a Better Profit.
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You'll
want both eyes wide open when you get your personal guided tour of this
outstanding horse business management software.

Live Demo is Online via your computer and your phone from the comfort of
your office. 

Click here for more
details

 

Make
it a great day!

 $ hat


Do You Recognize The Early Warning Signs of Customer Emotional Meltdown?



Do You Recognize The
Early Warning Signs Of Customer Emotional Meltdown?


"She's a screaming crazy woman", the boarding farm owner
said in disgust, "and she is trying to make me that way, too
She's just not logical and everything in the barn is a drama even though
there is no stage!"

Have you ever had a
customer like that?

Unlike emotional
chaos
, logic
is a wonderful process for keeping order and problem solving.  Most
likely you were persuaded to think logically in your school classes and by
your mentors as well.

Therefore you may
conclude, in theory, logic will help you solve all customer problems.

But in reality, logic
is not reliable.

Because in business
you deal with people whose emotions are always the trump suit over your
logic
.

Logic works only when
both parties are thinking logically.

And, with the
exception of a few logic-anchored customers of Vulcan descent, most
customers are driven by emotion.
oHH 

·        
In the car business, customers choose
model and options over fuel efficiency and price

·        
In the clothing business, customers
choose style and image over fit and value

·        
In the horse business, customers choose
breed and color over training and suitability

Part of the blame for
actions powered by emotions rather than cool logic, is pointed at the
emotional section of the brain.   It sends ten times as many
messages to the rational section of the brain as the rational section sends
back, which means the emotional section of the brain dominates internal
self talk. 

The emotional section
of the brain has difficulty hearing, "shut up!" from the rational
section.

If you're in business
to earn a profit
, it
makes good sense to get better at working with emotional customers. 
And you can be sure men can be just as emotional as women. 

Tips on dealing with
emotional customers:

·        
Identify the common causes of emotional
responses like: Fear, Frustration, Regret.

·        
Learn what triggers emotional responses
in your customers.

·        
Resist offering logical reasoning as a
counter argument when a customer is highly emotional. It's illogical.

·        
Let the customer "dump his
bucket" of emotional thoughts first, by just listening.

·        
After the bucket is empty, logic and
rational thinking will begin to be accepted to help manage their
expectations.

Granted, some
customers never seem to move from emotional
and irrational to logical
and rational.  Frequently fired as customers, this small group will always
be looking for a new boarding barn, instructor and trainer.

But, the majority of
your customers are acting like humans
when they become emotional,
much like a horse acts when it is frightened, annoyed or threatened. 

Isn't it funny how a
good horseman patiently helps an emotionally charged and fearful horse
settle and calm himself from his fears, but can have so much difficulty
helping an emotionally influenced customer do the same?

Your current
customers
, not including the frequently fired group, are your best
source for ongoing revenue
.

You are already an
expert in horse handling skills.  Why not develop your expertise in
human handling skills?

 



Others Have Said 

"Logic is the
beginning of wisdom, not the end"– Leonard Nimoy

 

"Logic is the
art of going wrong with confidence"– Joseph Wood Krutch

 

"The logic of
words should yield to the logic of realities"–Louis D. Brandeis

 


Equine Genie Horse Management Software Offers:
 

Easy
Organization for you in 2010

 

You hear that tick, tick, tick of a distant clock, don't you?

It's the sound of the tax return deadline.

Ugh.  Every year the chore of gathering records becomes more
difficult.  The annual transactions of your business blur in your
memory as the years pass.

 

You can make 2010 the year you become organized with
all of your record keeping for finances and horse management.

Just do three things.

 


Yep, it's easy as 1-2-3.

1.    Set up a convenient time for a live demonstration on
your computer

2.    Ask questions and get answers as you see live how the
software works.  No need for frustrating d.i.y. tours of software
samples.

3.    Decide.

eG pro box
I'm working with Bob Valentine, creator of equineGenie
software to get the word out about this powerful management tool unlike
any other software on the market for horsemen.

It's a complete financial and horse management program.


equineGenie is
the perfect product to help get horse business people away from their
desks and into their businesses
assisting them in doing:

  • the right
    things
  • at the
    right time
  • for the
    right reasons


 equineGenie helps you
manage your time,conserve your cash and  improve the bottom line as
you grow your business. 

HP 110 PDAUpgrade
by adding the HP110 PDA Pocket Genie and nothing will fall through
the cracks when
equineGenie is
your Assistant Manager, Personal Assistant and Financial Analyst with you
all day long. 

For more info. click here.

E-mail me here: doug@ProfitableHorseman.com

And we'll get you scheduled for a live webinar demonstration
of the software and specific tips for your business on how you can put it
into action immediately for a more profitable business.

 



Back At The Barn


snow laneI live near Buffalo, NY, well known for its snowy winters. But
our snowfall accumulation this winter has been unremarkable compared to the
rest of the States, parts of Canada and even the U.K.

For people with horses struggling with record snow accumulations, I just
want to say I empatheticly feel your pain. Working in snow feels like
working in slow motion.

The Winter Olympics have been delightful entertainment in our household the
past week.  Skiing, skating and curling have been on the screen at
various times. 

Skiing and skating aren't hard to follow.  But, curling is
another story; I don't get it.

 That kind of sweeping effort belongs in a barn aisle, not on an ice
rink.

 


Dust in Your Indoor Driving You Crazy?

MAG Flakes
If
your indoor looks like a dust storm whenever someone rides, MAG Flakes are
the perfect solution for solving the indoor arena dust headache.

They work for me.

Learn more by clicking here.

www.StopArenaDust.com

 

Until next time,


signature

 


Doug
Emerson
Profitable Horseman
Deewochagall

Are You Stumbling On the Most Important Step?

Tuesday
Morning Gallop

TMG 

A 38 second read for your success

 

 

 

 Memo$ hat

  7:06 A.M. Eastern    

Tue.,February 9,2010


Tuesdays are busy days.

Monday's fogginess and confusion is history.
On Tuesdays, you want to get things done in your business. 

Thirty eight seconds of motivational thought follows below.

Read it now, not later.

 

 


Are You Stumbling On the Most Important Step?

 

I watched
some infomercials on television the other night. I saw well scripted
advertisements for step programs like:

  • 5 Steps To Create Wealth In The Stock
    Market
  • 7 Steps To Eliminate Stress
  • 5 Steps To Improve Your Memory

No
doubt, learning is always easier when there are steps to break down and
simplify the material.

But, there was something missing from these
three programs.

The last step was missing.

You see, the last step in any program is to follow
through and finish
the program.

·        
In your
new 3-step program for improved customer service, create the fourth step
to monitor how well the new program is helping customers and your
business image.

·        
 
In your 4-step program for teaching horsemen how to get
their horses to load in the trailer every time, the last step is to
follow up on their progress eight weeks later.

·        
Add the
last step to your business goals for 2010 which is make yourself
accountable for completion to someone who won't let you step aside.


While fear of failure denies taking the first step to improvement,

Failure to take the last step denies reward for courage.

 
                 

 

Now, step to it; get your boots on and go to work!

 

 

 


 

Here's A Software Program That Is Helping Horsemen Save
Time and Make a Better Profit.
eG pro box 
You'll
want both eyes wide open when you get your personal guided tour of this
outstanding horse business management software.

Live Demo is Online via your computer and your phone from the comfort of
your office. 

Click here for more
details

 

Make
it a great day!

 $ hat

Doug Emerson
Profitable Horseman
Doug@ProfitableHorseman.com

Is Your Business Stuck? Get Yourself Out of the Rut

Recently
I was thinking about routines, patterns and assumptions and how they
affect the way people move through their days, weeks and months.  A memory
flashback
took me back to a kitchen scene in my fraternity house in college
starring Juanita, the frat house cook.

Juanita, a chain smoker, was about as wide as she was tall. 
And in spite of her rotund physique, food preparation was not her
passion.  She, like the succession of cooks before her, was willing to
tolerate the mediocre pay and sometime raucous behavior of a house full of
young men in exchange for a paycheck for cooking.

No Iron Chef, her culinary skill was at best, tolerable.
 She could fry eggs for breakfast, fry bologna for lunch and bake pork
chops desert dry for dinner.  

The
line up of low quality cooks for the fraternity had continued semester after
semester because of rationalization that we couldn't afford any better and
low quality was all that could be expected
and that was that.

I
recognized the frat house meal program was clearly in a rut; assumptions,
money and apathy were keeping it stuck.

Inspired by hunger, I proposed a radical idea for a solution to
our bland three meal program:
      

·        
Make your own breakfast. Eggs,
sausage or bacon, cereal, toast, milk and coffee.  Pay a frat member to do
the dishes.

·        
Lunch on your own, on campus; most of
us were doing that already.

·        
With the money saved from hiring a full time cook, hire a
college student
majoring in restaurant management as a part time cook to
prepare top quality meals.

It
worked!  The dean of the college sent us the perfect candidate to prepare
gourmet dinners on our fast food budget. We ate like kings. (Marc, the cook,
went on to run his own restaurant)

So what does this old story have to do with your horse business?

The
same three things may be keeping you in a rut.

1.      
Assumptions

2.      
False Belief About Money

3.      
Apathy

With
things the way they are in the general  economy, if something isn't
working in your business like it should, it's time to study alternatives and
make changes, quickly.

Change is often uncomfortable, but as a small business
owner you will agree it will be the key to your survival.  One of the
reasons you're in business for yourself is the freedom to make changes;
exercise that freedom.

If
you assume your board rate cannot be raised because no one can afford to pay
you more or believe there is absolutely no way you can finance an indoor
riding arena, you may be loafing in the rut with thousands of others.

Raise
your head above the edge of your rut and have a look around.  You'll
surprise yourself with possibilities.

Challenge
your assumptions, find new sources of money and eliminate apathetic attitudes.