I was thinking about routines, patterns and assumptions and how they
affect the way people move through their days, weeks and months. A memory
flashback took me back to a kitchen scene in my fraternity house in college
starring Juanita, the frat house cook.
Juanita, a chain smoker, was about as wide as she was tall.
And in spite of her rotund physique, food preparation was not her
passion. She, like the succession of cooks before her, was willing to
tolerate the mediocre pay and sometime raucous behavior of a house full of
young men in exchange for a paycheck for cooking.
No Iron Chef, her culinary skill was at best, tolerable.
She could fry eggs for breakfast, fry bologna for lunch and bake pork
chops desert dry for dinner.
line up of low quality cooks for the fraternity had continued semester after
semester because of rationalization that we couldn't afford any better and
low quality was all that could be expected and that was that.
recognized the frat house meal program was clearly in a rut; assumptions,
money and apathy were keeping it stuck.
Inspired by hunger, I proposed a radical idea for a solution to
our bland three meal program:
Make your own breakfast. Eggs,
sausage or bacon, cereal, toast, milk and coffee. Pay a frat member to do
Lunch on your own, on campus; most of
us were doing that already.
With the money saved from hiring a full time cook, hire a
college student majoring in restaurant management as a part time cook to
prepare top quality meals.
worked! The dean of the college sent us the perfect candidate to prepare
gourmet dinners on our fast food budget. We ate like kings. (Marc, the cook,
went on to run his own restaurant)
So what does this old story have to do with your horse business?
same three things may be keeping you in a rut.
False Belief About Money
things the way they are in the general economy, if something isn't
working in your business like it should, it's time to study alternatives and
make changes, quickly.
Change is often uncomfortable, but as a small business
owner you will agree it will be the key to your survival. One of the
reasons you're in business for yourself is the freedom to make changes;
exercise that freedom.
you assume your board rate cannot be raised because no one can afford to pay
you more or believe there is absolutely no way you can finance an indoor
riding arena, you may be loafing in the rut with thousands of others.
your head above the edge of your rut and have a look around. You'll
surprise yourself with possibilities.
your assumptions, find new sources of money and eliminate apathetic attitudes.