Lessons for Professional Horsemen From A Soap Salesman

Morning Gallop


47 second read for your success






 Memo$ hat

  5:30 A.M.

Tue.,November 24,2009

Tuesdays are
busy days. 

They're action days.

Days we want to get things done
in business. 
Forty seven seconds of motivational thought follows

Read it now, not




Message From Elbert

I once worked in
an office on Elbert's Campus and later spent the night in the house he built
just outside of the village of East
, NY. Suitably impressed with his buildings
and house, I didn't understand and fully appreciate Elbert, however, until I
read his short book, "A Message to Garcia", much later in my

Of course I'm
writing about contrarian Elbert Hubbard, a former soap salesman with a vision
that created the very successful arts and crafts movement known as Roycroft.

Described as part
Bohemian, part cowboy, Hubbard may have been the original hippie in 1900. 
Featured in a PBS special last night on U.S. television, Hubbard, a horseman, championed the preservation of
art and the handwork of talented craftsmen in the shadow of the modern
industrial revolution's mass produced goods at the turn of the twentieth

In a similar fashion
one hundred years later, professionals working with horses every day preserve
the art and culture of horses in the shadow of the technology

If you could talk
with Elbert today about the business of horses, I suspect he'd be quick to
remind you that you're selling an emotional product and experience, not a case
of soap.

Elbert had a lot to
say.  Three of my favorites:


best preparation for good work tomorrow is to do good work


greatest mistake you can make in life is continually fearing that you'll make


line between failure and success is so fine that we scarcely know when we pass
it: so fine that we are often on the line and do not know

Now, get your boots
on and go to work!





Here's A
Software Program That Is Helping Horsemen Save Time and Make a Better Profit.

eG pro box 
You'll want both
eyes wide open when you get your personal guided tour of this outstanding horse
business management software.

Online via your computer and your phone
from the comfort of your office. 

Click here for more details


click here to

Make it a
great day!

 $ hat

Profitable Horseman
[email protected]

Low Cost High Impact Tips for A Brighter Business Image

Douglas Emerson Profitable Horseman
Profitable Horseman Newsletter 


November 20, 2009

Low Cost-High Impact Tips For A Brighter Business Image

Our tractor mounted grader blade gets used for $ hatmany jobs
around the farm including: arena leveler, snow pusher and a substitute bulldozer.  It performs very well at the
first two jobs.  As for dozer work, let's
just say it's a good thing for me there is no Society for the Prevention of
Machine Abuse.

It's not intended for use as heavy earth moving equipment and my
over confidence in its structural strength has sent it to the repair wizard
several times.

After the most recent repair, I treated the well used blade
to a fresh coat of paint. The result
was Wow! The old blade looked better than ever and once again rusty, tired iron
looked very close to factory fresh.

It got me thinking about the magic of a paint job.  The
effort only took about thirty minutes from start to finish and the paint was
already on the garage shelf waiting to be put in service. 

The project was Low labor cost, low
material cost, high result
. It's the equation all business owners search for.

You may want to give your business an end of year paint job.  I don't mean literally paint everything, I
mean do things that improve appearance and business image.  You can freshen up the first impression of
your business just like my rusty grader blade and its new coat of paint.


Here are some ideas for you to consider:

  • Put a
    Welcome sign outside and inside your barn
  • Restock
    your business card supply

  • Add an
    exterior light to dark parking areas
  • Invest
    in hose racks
  • Fill
    the pot holes in the driveway
  • Clean
    out the truck and horse trailer
  • Change
    your daily uniform to look like a pro all the time, every day
  • Buy
    extra brooms for compulsive sweepers to help keep the aisle neat
  • Set a
    deadline for completion of stall cleaning each day
  • Post
    candid photos of your customers and their horses on a bulletin board
  • Put
    clocks in strategic places to encourage timeliness
  • Schedule
    a cobweb removal blitz hour
  • Invest
    in a few more water bucket scrubbing brushes
  • Keep
    the wheelbarrow tires filled with air and the axles oiled
  • Get
    the dust under control in the indoor
  • Hand
    write appreciation notes on your invoices
  • Hang a
    whiteboard and write a daily inspirational quote
  • Oil
    those squeaky hinges, barn door tracks and sticky snaps
  • Clean
    the indoor arena viewing area glass
  • Number or name the paddocks and pastures
  • Paint the lavatory
  • Clean out ditches and get the water moving away from pastures and buildings


You get the idea. 


Low cost, high
impact, lasting impression.


Just like a fresh paint job.


What can you freshen up with your business today?


Others Have Said 
"Do what you can, with what you have, with where you are."–Theodore
"The profit on a good action is to have done it"–Seneca
"It's a small world, but I wouldn't want to have to paint
it."– Stephen Wright

Have Voice, Will Travel.


I attended an energetic New York National Speakers Assn. seminar on presentation techniques last week in Rochester.

I learned how swords, fire and boomerangs hold audience attention without stabbing, burning or hitting anyone.

I'd like your help with my goal of
helping 10,000 horsemen in the next ten years become profitable horsemen.
looking for public speaking opportunities to associations, groups, councils and
businesses to tell the story about success in the horse business.


Please contact me about your group's event,
the subject and the possibilities. 
E-mail me here or call me (716) 434-5371.

 Equine Genie Horse Management Software Offers
Holiday Season Discount

Is 2010 the year you are going to get your bookkeeping and horse management records in electronic form for instant access? 

Get your equineGenie horse management software package before Christmas for 10% Off the List Price.

You already know to be profitable in the horse business, you need to focus your time on generating revenue and making sound business decisions with timely information.
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I'm now working with Bob Valentine, creator of equineGenie software to get the word out about this powerful management tool unlike any other software on the market for horsemen.

It's a complete financial and horse management program.

equineGenie is the
first of several equine management products that will get horse business people
away from their computers and into their businesses assisting them in doing:

  •  the
    right things
  • at the right time
  • for the right reasons

 equineGenie helps you manage your time  conserve your cash, and  improve the bottom line as you grow your

Nothing falls through the
cracks when equineGenie is your Assistant Manager, Personal Assistant and
Financial Analyst. 

For more info. click here.

E-mail me here: [email protected]

And we'll get you scheduled for a live webinar demonstration of the software and specific tips for your business on how you can put it into action immediately for a more profitable business.

Back At The Barn

My part of the world has been enjoying a beautiful fall
weather pattern with plenty of sunshine and mild temperatures. 
As we approach the U.S. Thanksgiving
I'm reminded that being thankful for warm days and dry feet is just as
important as being thankful for greater abundances in my life.

Even if you're not in the U.S. on November 26, be thankful and reflect for a moment for the good things that have come into your life.
Happy Thanksgiving!

I help professional horsemen and horsewomen struggling with the business half of the horse business. 

Not enough time, not enough money or not enough of the right people working for you?

Is your horse boarding business unprofitable?
Contact me to see if I can help. 

Until next time,


Doug Emerson
Profitable Horseman Deewochagall

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Ostriches On
Problem Solving

You know
what ostriches do when they have a problem, right?
You're already
picturing an ostrich with its head buried in the sand, aren't you?  It is known
as the Ostrich Solutionif I can't see it, it can't hurt

If you don't know, at
this moment, your sales through the end of October, your expenses through the
same period and how much is owed to you and how much you owe others, you're
applying the Ostrich Solution to your business
and life. 

Which is silly, isn't it? 
As a
child, you tried closing your eyes countless times to make something go away. 
And it worked, until you had to open your eyes.

If you're
suffering from O.S., the next time your
head is up, create a system for keeping your records and finances up to date. 

The system can be your own self built spreadsheet or purchased
professional accounting and record keeping software. Do it by the end of the

If you struggle with the process of data collection and entry,
hire it done.  You don't change the oil in the truck do you?
By the
way, the four hundred pound ostrich doesn't bury its head in the sand.  It's
another myth just like you can't make
money in the horse business.

Here's A
Software Program That Is Helping Horsemen Save Time and Make a Better Profit.

eG pro box 
You'll want both eyes
wide open when you get your personal guided tour of this outstanding horse
business management software.

Online via your computer and your phone
from the comfort of your office. 

(716) 434-5371
or click here to

Make it a great day!

Sport Horse Magazine Offers Electronic FlipBook Version

Anna Goebel's Sport Horse MarketPlace magazine is in an easy view FlipBook version now.

You can see it here or paste this url in your browser:  http://www.sporthorsemarketplace.com/index.php/flipbook-oct09.

Anna still mails out 20,000 printed copies but, the FlipBook version is the future for a lot of magazines and a good solution for rising printing costs as well as postage. And don't forget the environmental benefit.

Have a look at it.