Early in my career, one of my mentors would often ask me, "So how's business this week?"
And I would regularly answer, "Quiet."
He would reply emphatically, "Then stir the pot!"
I wasn't in the restaurant business, but I understood the intent of his message.
Think about stirring, an essential to the cooking process. The benefits of stirring:
- Accelerates heating
- Blends for better taste
- Eliminates separation
- Prevents burning
- Sends an aromatic message to diners
Stirring, aside from cooking, is also a necessity to:
- Allow settled pigment to create color in the paint can
- Keep concrete from setting on the mixer truck
- Get sales from your prospects and existing and past customers
I managed to pass high school physics, but don't remember much about the subject other than what Isaac Newton said,
"An object at rest tends
to stay at rest and an object in motion tends to stay in motion with
the same speed and in the same direction unless acted upon by an
You are a force (perhaps unbalanced) that stirs the pot of possibilities for your business.
Are you stirring the pot by:
· Mailing post cards
· Send a printed or electronic newsletter
· Maintaining a website
· Speaking publicly
· Offering demonstrations
· ress releases about your bususiness
· Writing articles for publication
· Sending hand written thank you notes
· Asking for referrals
Think about your
business relationships with people who provide services and products
for you. Aren't you doing the most business with the folks who
maintain regular contact with you?
flyers and sale notices, e-mail you and perhaps call on you. You see
them in the community at the soccer game, charity fund raiser or at
church. They are present and available and stirring their pots for
send out my electronic newsletter, make a quick phone call to follow up
or check in or present a talk or workshop. It works for me and it will
work for you, too!
If you don't stir your pot, "No soup for you!"