Horse Business Hiring Tip

A reader sent me this tip on hiring in an e-mail the other day and gave me the OK to share it here.

"Thank you for your fine article in the CHA Instructor Fall 2007, "What everyone ought to know about hiring".  …

“I have one added tip to suggest.  Even though job applicants may arrive with a resume, I insist that they fill out an application (one that meets non-discrimination standards) by hand when they arrive.  If I am interviewing for a low-skill job, the applicant still needs to be literate enough to follow written instructions… and I need to know what their limitations/ realities are.  In any event, computer-generated resumes can be very misleading, while hand-writing and attention to the detail of the questions asked on the application can be very revealing. "


Savvy advice.  Thanks.

What Do You Do in a Mastermind Group?

You’ve probably read about mastermind groups before.  Maybe you’ve wondered about the following question:

What the heck do you talk about in a mastermind group?

Our most recent mastermind group meeting found us focusing on the following topics of discussion among the four group members.

Member 1. Pricing and marketing strategy for a  teleclass product.  This member has plenty of experience in running teleclasses and pricing them, but for some reason wasn’t quite comfortable with her planned pricing.  The member polled the group after briefly describing the subject matter, the intended target market and the course session timing and frequency.  Each member offered a price based on the description and a little bit about the rationale behind the answer.    Member 1 got valuable feed back and confirming comments about her plan.  Doubt was erased.

Member 2.  This member needed a speech title and content description NOW for a convention she will be speaking at attended by her target market.  The group collaborated and brainstormed and within five minutes Member 2 had a killer title and content summary.  Her information was due in two hours.  Action completed.

Member 3.  Member 3 has a good gig for assisting a new client with a new marketing program.  The project has hit the brakes like a fighter pilot on a carrier deck. Electronic data base info. has been promised for weeks, but hasn’t shown up in Member 3’s e-mail box.  Group members suggest that the data may not be accessible or recoverable and client’s support team is covering up.  Since an excuse hasn’t been offered, the group suggests that Member 3 have a frank discussion with the business owner.  The purpose is to tell him the project timing for delivery has been severely disrupted due to the lack of the data base delivery.  The project is in jeopardy and if the data base is not recoverable, then it’s time to admit, reorganize and move forward.  Ask the tough question.

Member 4. asked for accountability from other group members to set up a January seminar venue and begin promoting.  The accountability will come from e-mails from the group asking him why this isn’t done yet and report back to them when it is done.  Kick in the pants delivered.

The problems our group solves are the same problems everyone else has to solve.  The benefit of mastermind groups is that members cut through the smoke screens, see situations with objective eyes and make the decision making process faster.